Balasore Alloys Ltd. has been excelled at a glamorous ceremony in Mumbai on 10.05.2018 when name of Prestigious Brands 2018, Brand of the Decade 2018 and India’s Most Admired Workplaces 2018 were announced by Mr. Saimik Sen, Editor-in-Chief at Herald Global – ERTC Media. The Ferrochrome producer, “Balasore Alloys Ltd” with over a decade of growing market presence has scored the highest average rating based on a number of specific parameters. Following a comprehensive analysis of the parameters of brand capacity conducted by BARC Asia, a renowned independent research and brand listing agency, the average brand equity of ‘Balasore Alloys Ltd’ has been confirmed to be 8.05 out of 10 maximally possible points.

 

A “Brand of the Decade” is believed to be the one that has spent past 10 years earning consistency with brand equity through well planned steps towards sustainable market positions.

 

Shortlisting the winners out of total 500 brands this year has undergone an in-depth three phases research including evaluation industry reports and market surveys followed by examination of target audience’s perceptions. The research agency at the final stage shortlisted brands capacity in terms of public valuation, innovations, market share and achievements, to mention few. The research comprehended the past 10 years in brands’ history in the scope of their Trust, Image, Sustainability, Goodwill, Positioning, Recall, Growth, Reach and Innovation. The research was also focused on studying the level and depth of awareness and recognition in customers circles. Brand availability and reach, functional utility and users satisfaction have also been among factors in making the final assessment.

 

Mr. Anil Sureka, Managing Director and Mr. Dhiren Kumar Nath, Director (Operation) of Balasore Alloys Ltd collected the prestigious award and expressed highest consideration for the elaborate study on behalf of the management and the entire team of the Company. Mr. Sureka highlighted the importance of professional studies which provide companies with instruments for adequate self-assessment in productive benchmarking. “10 years is realistic time for the complex performance levels of a company to be analyzed and for new milestones to be targeted”, Mr. Sureka stated.